Unfortunately, many companies “steal” the term white paper and slap it on 1-2 page product briefs or glorified brochures that are nothing more than lists of features and benefits. Or they write long, boring, put-you-to-sleep tomes written from an inside perspective rather than from the ideal reader’s viewpoint. So they MISS the point.
Defining a white paper is one of those challenges people have been wrestling with for some time. If you look up the term in a dictionary, you will find an outdated response describing a government report. Let’s shed a little light on the term white paper by considering what some respected experts have to say.
Essay solitary confinement -- Term white paper mean - Temizlik
Originally, the term white paper was used as shorthand to refer to an official government report, indicating that the document is authoritative and informative in nature. Writers typically use this genre when they argue a specific position or propose a solution to a problem, addressing the audience outside of their organization. Today, white papers have become popular marketing tools for corporations especially on the Internet since many potential customers search for information on the Web. Corporations use white papers to sell information or new products as solutions that would serve their customers' needs.