Individual marketing research proposal for a given brief.

A marketing research proposal template is a ready to use document which can help to serve the purpose of an actual marketing research proposal document by making a few additions and modifications. Such templates have well framed and outlined structures which are required to be present in a marketing research proposal and have guidelines written in the brackets so that users can easily customise the document without facing much difficulty.

Bhalla, G. 2010. Marketing Research Proposal. Wiley International Encyclopedia of Marketing. 2.

The individual responsible for commissioning the research may be unfamiliar with the technicalities of statistical tests but he/she should at least be aware that the number of samples, their dependence or independence and the levels of measurement does affect how the data can be analysed. Those who submit marketing research proposals involving quantitative data should demonstrate an awareness of the factors that determine the mode of analysis and a capability to undertake such analysis.


A marketing research proposal format is as follows:

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